Student housing development near UMass and Amherst College.
CONCEPT
Naming, Full Branding, Web Design & Development, Paper Systems, Signage, Floor Plan Illustrations, Copywriting, Map Graphics, Brochure
SERVICES
BRANDING
The brand identity is deeply intertwined with the remarkable natural environment that surrounds the property. We drew our inspiration from the lush and diverse flora that defines the region, creating a brand that pays homage to the magnificent trees that grace the surroundings.
LOGO DESIGN
The logo is a visual tribute to the thriving ecosystem that lives there. It incorporates elements such as white pine, red maple, northern red oak, hemlock, cherry blossoms, and Japanese elm, all of which are prevalent in our area. These elements come together to form a distinctive and memorable logo that reflect the property’s commitment to preserving and celebrating its natural surroundings.
