Luxury student housing development for the University of Cincinnati community.
PROJECT
SERVICES
Naming, Branding, Web Design & Development, Copywriting
NAMING
The Vanguard name is a tribute to the visionary spirit of the University of Cincinnati. Rooted in the motto "Next Lives Here," our mission is to forge a brighter future by harnessing the transformative power of creativity, ingenuity, invention, and inclusion. The University of Cincinnati boasts a storied history of remarkable achievements, and The Vanguard honors these triumphs while nurturing the next generation of groundbreaking innovators.
BRANDING
The Vanguard branding pays homage to the industrial heritage of the region, drawing inspiration from the metal industry and railroad yards. The "V" in the name represents the convergence of two tracks, symbolizing unity and progress, while subtly incorporating the intricate workings of cogs and gears. The color palette mirrors the raw beauty of industrial materials—think the warm hues of brass, the weathered patina of copper, the solidity of stone, and the steely determination of blue steel.
